If you’ve launched a business on WordPress or even a blog, chances are that you’ve wanted to maximize its outreach as much as possible. It’s likely that you’ve come across the holy grail of content on the internet – keywords. As search engines continue to dominate the way we create, consume, sell, and buy on the internet, understanding how people use them is paramount to a successful digital venture. In this deep yet accessible guide, we’ll take you through the key concepts of search intent, the different ways in which people use Google and other search engines, how to make your content reach users, and which tools to rely on. What Is Search Intent? Search intent (or keyword intent, user intent) is typically used to describe the reason or purpose behind an online search. Some people conduct searches to research a certain topic, while others search for local establishments or businesses that can cater to their needs. Google, which continues to dominate the search engine … [Read more...] about A Guide to Keyword Intent for WordPress Businesses
