The insurance game isn’t exactly exciting, but you can make it interesting to people if you frame it properly on your website. Actually, many people are interested in learning about insurance, but it’s simply a matter of formatting and clear transparency that keeps them motivated about learning. Leverage Your Website To Stand Out From The Competition With a website for your insurance company, you have a unique opportunity to stand out from the dozens of other agents out there who are simply peddling insurance to their friends and family. A website gives you a chance to make a blog with all sorts of detailed information. You can collect email addresses from users and send out updates for when things change in the insurance industry. Yes, insurance websites are nice for displaying your services, but the true value rears its head when you start getting creative. What Should Your Website Include? For example, some insurance agents list resource links on one of their pages, sending users to places that are more likely going to guide them through the insurance process. It’s also not a bad idea to have some sort of consultation or booking form that grabs contact information from people… Read full this story
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