Professionals who work with contracts know the horror of the client who will not pay. Chasing down payments isn’t just obnoxious and time-consuming, but it can have a major impact on your cash flow for the month. If you’re relying on that money to pay a bill and then the bill becomes overdue, you’ll owe extra money in interest or late fees. Even if you’re not strapped, you should be paid for the work you’ve done (or are about to do). Waiting on an invoice payment hampers your excitement for a project and your commitment to a client. “The client who will not pay” may be an archetype in the business world, but there are steps you can take when your invoice is being ignored. Require Payment Upfront Partial payment will help keep everyone accountable, but full payment upfront is best. When you start demanding upfront payments, you’ll lose out on a lot of business. Some clients are gobsmacked when you suggest they pay upfront, while others … [Read more...] about What to Do When a Client Won’t Pay
When it comes to marketing efforts, every company has its own approach. In email newsletters and on roadside billboards, brands send messages to their customers. Most brands use multichannel marketing to connect with their client base and others use omnichannel marketing. In this post, we’ll look at the basics of omnichannel marketing and how you can incorporate it into your own marketing tactics. What is Omnichannel Marketing To define omnichannel marketing, we have to briefly look at multichannel marketing. Multichannel marketing is when a company connects with its users through a variety of channels. For example, their website, printed catalogs, a mobile app, a local store. Each channel has its own system. A marketing team might even have mini teams for each specific channel. In multichannel marketing, users interact with each channel in a direct way but there is no latent connection between channels. For example, a user sees a brochure with the website URL printed on it. The … [Read more...] about A Simple Guide to Understanding Omnichannel Marketing
You’ve created a digital product and you’re ready to release it to your audience. As you search for the right place to host and sell it, though, you keep running up against walls. You can put it on your website–and WordPress has lots of excellent plugins for this–but for some this option may come with technical challenges they’re not willing to grapple with on a regular basis. If you opt to use a third-party tool, you may have to give them a commission on your sales. It can feel like there’s no right answer, and this can prevent some people from taking the next step. Unless you know how to create an online shop, securely host your products and make your website look great, you’ll want to consider using a third-party tool that’ll do a lot of the work for you. FetchApp is a way to sell and deliver digital products online, including e-books, music, PDFs, photos, software and videos. Once a customer purchases the product, they can easily … [Read more...] about FetchApp: Digital Downloads Made Easy?
The starving artist is romantic in theory, but in reality it’s depressing and confidence-wrecking. There’s nothing poetic about working 10 hour days and making 2 cents per word or being such a lazy writer that you have nothing to show for your “career.” There are a lot of aspiring writers with pipe dreams but no plan for reaching them and no idea how to make money writing. Then there’s you – you know this won’t be a walk in the park, but you’re willing to do what it takes anyway. Your learning curve will never end, but understanding standard best practices and considering a few different income streams will put you ahead of the rest. Best Practices for Writers If you put a stellar writer with terrible soft skills next to a so-so writer with phenomenal soft skills, the so-so writer will get the job every time. Many clients can’t differentiate good writing from great writing, so things like communication style and personality become … [Read more...] about Best Practices for How to Make Money Writing in 2019
Cold calls and emails are directed at potential customers who have not expressed interest in you. They may be in the same industry as your other core clients and they may even be actively looking for what you offer, but they don’t know you and didn’t expect to be contacted by you. You’ve never been in contact before. You’re strangers to one another. Now, you have to connect with this person and give them a sales pitch (if they’ll listen in the first place), try to win them over and secure their business or their interest. It’s a tall order, and it doesn’t work a lot of the time. But when it does work, it can pay off, now and down the line. Cold emailing is intimidating, but cold calling – having to talk to the other person live – is enough to induce a panic attack in some. Freelancers often have to make some type of cold contact, and what’s even more threatening is that the freelancer doesn’t have any backup – … [Read more...] about A Guide to Cold Calling and Cold Emailing That Works