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Email marketing is critical to the success of your business. It allows you to develop a relationship with your audience. The better the relationship with your subscribers, the more likely they are to turn into paying customers. You can also turn one-time customers into loyal customers and then brand advocates. Email marketing is not as simple as sending an email to random people. You need to have a strategy. At the same time, you need tools to execute that strategy. If you’re a WordPress site owner, here’s everything you need to know to launch that email marketing campaign to engage your audience and make sales. 1. Set Your Objectives I mentioned two things you can do with email marketing: convert prospects into paying customers and turn one-time customers into brand advocates. Those are valid goals, but they won’t do as objectives in your email marketing campaign . You need to set more specific targets. That’s the only way you can determine how to achieve them in the first … [Read more...] about Email Marketing Roadmap for WordPress Site Owners

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