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Whether you’re just starting a new blog or you’re working on your regular weekly content, it’s important to have a clear understanding of who your target audience is. So yes, even if you’ve been writing blog posts up until this point without an audience in mind, there’s no time like the present to figure it out and build a cohesive plan for how you put content out into the world. We’ll begin here today by offering up the what and why of the target audience concept. And from there, we’ll discuss how to determine the appropriate one for your blog as well as offer up a few helpful tools for getting a handle on this information. Let’s jump in. What Is a Target Audience? To put it simply, the target audience of your blog is for whom you’re creating content. When you close your eyes and picture the person reading your blog then subsequently making a purchase or subscribing to your email newsletter, what do you see? A mom in her thirties? A college student? A retiree? Having a solid … [Read more...] about Identifying a Target Audience for Your WordPress Blog

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Ever wonder why so many eCommerce stores are using Instagram feeds throughout their websites? It’s all down to the power of social proof. Social proof is a phenomenon where people are influenced by the actions, or purchases in this case, of others. One of the most effective types of social proof is that originating from users. User social proof is when your existing customers recommend your product or services by posting images on social media. Explaining the power of social proof in words can be tricky, so I’ll let these screenshots speak for themselves. First, a look at Kempinski Hotels’ gallery: The & Other Stories fashion brand: As well ask MADE furniture and homeware: There’s nothing like word of mouth or visual testimonials to convince your potential customers of your products or services. Take advantage of free user-generated content and display it on your website to increase your WooCommerce conversions. How to Promote Your WooCommerce Products Using … [Read more...] about How to Promote WooCommerce Products with Instagram

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A custom login page in WordPress is one of the most effective ways to building your brand. If you want your business to success, you’re going to have to work on a brand value. If you’re looking for a good read, check out Forbes’ article on the importance of building a brand . The login page for WordPress usually looks the same on every site. Most sites will just use the unaltered wp-login.php script which has the same design. A custom login page is the first step in branding your WordPress site. Many WordPress users might spend $50 on their themes coupled with 100s of hours of work, but only a few of them take the time to give their login page a unique look (unless you’re one of the lucky folks who purchased Total – which includes custom login page options to create your own unique page like the one in the featured image for this post). You can modify the wp-login.php script, but that requires coding skills and a substantial amount of you time. To that effect, we’ve listed … [Read more...] about 15+ Best Custom Login Page Plugins for WordPress

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If you need to build a website for a fitness club, gym, or personal trainer then this post will give you all the information you need to complete the project with ease. When it comes to choosing a fitness theme for WordPress to enhance your website and service offerings, just read this post. Then you should be ready to go. WordPress once again proves how versatile it is, thanks to the number of themes built specifically for promoting gyms, yoga studios, CrossFit boxes and more. Plus the standalone themes add useful features to make managing your fitness website easier. Or even provide extra value to your members! With these fitness themes, all that’s left for you to do is add the great content that will have new members and clients flocking to your doors. WordPress certainly has many fitness-related themes to choose from. While this is a good thing, too many options to choose from can slow you down. So to help you out here are top picks for the best of the best fitness themes for … [Read more...] about The Best Fitness & Gym WordPress Themes

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Every business needs a lot of care and energy in order to yield positive financial and professional results. Before you start using paint and brushes, figure out what you stand for and what you represent, what your mission is and how you’re going to make the world a better place. These will be the threads that make out the fabric of your business. The process of self-realization never ends, your WordPress website will grow, you’ll gain more traction, more readers and your branding and marketing efforts will change. Befriend Your Brand Before you let the world sees your colors, you may want to test your brand and business and have a test trial. During that period, you should ask yourself: “What is it that I want to stand for?” And also talk to your friends and family about your the features of your brand, logo and business plan. Everything is marketing; your product, your content, your business manifest, your branding, your quality of work, customer support you provide… From … [Read more...] about Simplify Your WordPress Branding and Marketing

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