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Whether you’re just starting a new blog or you’re working on your regular weekly content, it’s important to have a clear understanding of who your target audience is. So yes, even if you’ve been writing blog posts up until this point without an audience in mind, there’s no time like the present to figure it out and build a cohesive plan for how you put content out into the world. We’ll begin here today by offering up the what and why of the target audience concept. And from there, we’ll discuss how to determine the appropriate one for your blog as well as offer up a few helpful tools for getting a handle on this information. Let’s jump in. What Is a Target Audience? To put it simply, the target audience of your blog is for whom you’re creating content. When you close your eyes and picture the person reading your blog then subsequently making a purchase or subscribing to your email newsletter, what do you see? A mom in her thirties? A college student? A retiree? Having a solid … [Read more...] about Identifying a Target Audience for Your WordPress Blog

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WordPress SEO and Multilingual SEO go together so that they reach certain crucial audiences that may or may not speak your language. There are so many people who look at WordPress blogs and reside in different nations. If you want to drive traffic to your website, you can’t miss these key demographics. According to current market research, such as this video by Harvard Business Review , multinational companies rely on comprehensive local customer bases to ensure a successful international expansion. Local consumers reading your website will spread the word about your website. If your website isn’t optimized for your target market, your new customer base won’t be able to relate to you, let alone your blog, your services, or your product. This guide will show you how to incorporate multilingual SEO with ease, reaching multiple language regions and zeroing in on key languages for your WordPress blog. What is Multilingual SEO? At the heart of Multilingual SEO is the need to … [Read more...] about Multilingual SEO and Content Localization for WordPress

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