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Below are some key points from the presentation of Sonia Simone, Brian Clark, and Darren Rowse at Blog World Expo . 1) Free is not a business model. Your free content is only an attractor. Once you attract people and have attention for the things that you write, people should begin to like you. This is your opportunity to take charge and sell something that is related to the free content on your blog, this should be your business model. Once you begin to monetize your site, realize that each outside ad you place on your website is selling your audience to someone else (maybe even your competitor). When you sell, be sure to sell directly to your audience through products affiliated with your blog and brand, do not sell your audience to a third party ad network. One way to begin to sell on your website is with premium content. The more information you give away for free, the more people will be willing to pay to get the full picture (premium content) or the same free information in … [Read more...] about 7 Harsh Realities of Blogging for Bucks

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