Alyssa Cuda 12.7.2018 AUSTIN, Texas — Dec. 7, 2018 – Whether it’s scaling holiday ecommerce sites, helping to personalize learning platforms, bringing innovation to news outlets or building intranets that increase employee engagement, hear how WP Engine’s Digital Experience Platform and the company’s customer experience organization’s expertise has helped customers win this year. Getting Jolly Over Holiday Ecommerce Ecommerce is growing 23 percent year-over-year, yet 46 percent of American small businesses do not have a website. At no point in the year is this fact more critical than during the holiday shopping season when, according to the National Retail Federation, up to 40 percent of yearly sales can take place. UglyChristmasSweater.com, a family-owned holiday clothing company known for its holiday, tongue in-cheek humor, has seen exponential year-over-year growth with a huge spike in business that begins as soon as the holiday season … [Read more...] about From Holiday Ecommerce To Personalized Learning Experiences, WP Engine’s Digital Experience Platform Enabled Customer Success in 2018
Life customer value
Businesses put a lot of effort into acquiring leads, sometimes, even spending thousands of dollars to do so. Here’s a reality check for you: All the leads in the world mean diddly squat if you’ll fail to convert them into paying customers. That’s not to say that generating leads are worthless or inconsequential. After all, they are a part of your conversion funnel. However, if you want your business to generate profit, you have to find ways to make sure that your leads are always being led down the conversion path. So how do we do that exactly? How do we give our leads the push necessary to make them buy our products? The answer is to employ one of the oldest tricks in the sales playbook — use psychological triggers that drive their purchasing behaviour. Here are some of the best psychological triggers you can take advantage of to start converting your leads into paying customers. 1. Invoke the Fear of Missing Out The fear of missing out or “FOMO” is … [Read more...] about How To Use Psychological Triggers To Get More Sales
I’ve written a lot about object-oriented PHP and the WordPress REST API for Torque over the past few years. I’ve also touched on using Composer for dependency management and to provide an autoloader, as well as covered unit testing. The basic message of everything I’ve written is that by applying the established best practices of software development to how we develop for WordPress, we can create better plugins. This is the first of a series of articles, that will pull together these concepts in a practical, functional example. I’ll be walking through creating a WordPress plugin to modify the capabilities of WordPress REST API endpoints so they can be better optimized for search. The plugin is available on Github. You may want to browse the commit log to see how I put it together. In this series, I’ll cover structuring plugins and classes using modern object-oriented PHP and not only how to make it testable, but also how to write automated tests for it. I … [Read more...] about Advanced OOP For WordPress: Customizing REST API Endpoints To Improve WordPress Search
We are in the midst of our Epic 2018 Launch-A-Palooza where we’ll be rolling out new products and feature enhancements all year long. Last month we pushed Release 1 of our new Atomic control panel – with that also came our brand new application gateway – ARES.Feedback has been great, and we welcome more of it!Our release schedule is ambitious – and on deck is Release 2 of the Atomic control panel. This release focuses on our new user sign-up flow.The changes to the sign-up process are needed to support the new App management screens coming in Atomic Beta Release 3.While this release does not affect existing customers, it will dramatically enhance our ability to welcome new customers. Here are some screens of what to expect when this launches in the next week or so.Choosing a plan and region.A short video to highlight a few key aspects of setup and our on-boarding process while your server provisions.Adding your team membersThat’s it for now – until … [Read more...] about Atomic Beta Release 2 – New Pagely customer signup flow.
A collection of best WordPress themes for tech startups. If you are planning a new tech venture, here is the list of WordPress designs which will help you to get started instantly. When it comes to rapid prototyping of a website for your startup, one cannot go much wrong with WordPress. Powering millions of websites online, WordPress is easily one of the best platforms to get your startup’s official website up and running within a few minutes. A website is a fundamental element of any online or physical startup and where the promotion of one’s products and services begins. Be it a mobile application developer or a maker of technology gadgets, startups require as much exposure as possible and having an up-to-date and visually appealing website is a great way to get started. Although there are rapid prototyping platforms like Twitter Bootstrap for websites and Ruby on Rails for web applications, setting up WordPress websites takes less than 20 minutes for an average internet … [Read more...] about 20 Best WordPress themes for Tech Startups