So you’ve started an online business, nailed the value proposition, financial plan, and marketing, and hit the level of growth you were aiming for. That’s fantastic news! But the work doesn’t stop there, and it isn’t quite as simple as carrying on in that vein until you’re making millions, because greater success also poses technical and logistical challenges. After all, a website that remains as smooth as butter with a hundred visitors might slow to a crawl with two hundred simultaneous users and stop functioning entirely with three hundred all issuing requests at the same time. And then there’s the added demand of handling a workload that can easily surge out of control. Here’s how I recommend you go about scaling up your online business to meet demand and support further growth. Use Automation Tools As an online business owner, automation should be your best friend. Using computer software to carry out everyday processes without needing your … [Read more...] about How To Successfully Scale Up Your Online Business
Outsource technical support
After more than five years of doing WordPress development full-time, one thing keeps coming back to me: just how bad the average person’s experience is having a small business website built in WordPress. WordPress is a wonderful technology, but most small business website owners are not having wonderful experiences with it. In this article, I’ll explain why not, and present what I hope could be a solution. How to Use This Article This article can be useful for both web developers and website clients: For Developers (People Who Build Small Business WordPress Websites) I want this article to be a catalyst toward a better experience in WordPress for small-business clients—and developers. If you’re a WordPress developer (or, more generally, someone who builds or works on WordPress websites for others), I want your help: Read the next section, which identifies and explains the problems that small-business website clients often face, in WordPress specifically. Read … [Read more...] about The Small-Business WordPress Developer Code of Honor
One of the arguments for using WordPress is that affordable help for the platform is easy to find. It’s something I have seen claimed around the web a lot of times and I have made this argument myself, repeatedly. It seems simple enough: WordPress has less of an entry barrier for developers, meaning it’s easier to get into. It also has the largest ecosystem among all content management systems. That should mean a high supply of developers, which should result in low prices. However, it recently occurred to me that I have no concrete evidence to support that claim. Like other people, I simply repeated what I heard elsewhere and what my gut feeling told me. Therefore, I thought it’s time to find out if that claim is actually true. That’s exactly what I will attempt to do with this post. As I’m typing this, I’m not entirely sure yet how I am going to approach that task. I guess we will find out. Some Clarification on the Methodology So, before we get … [Read more...] about Are WordPress Developers Really Cheaper to Hire?
You probably spend a ton of time and effort trying to get more visitors to your WordPress site. But despite all that hard work, a good chunk of those visitors bounce away, perhaps never to return. That’s why, beyond simply getting visitors to your site, you need to do everything possible to keep them engaged once they get there. Big companies like Netflix and Amazon have figured out that one of the best ways to do that is with quality content recommendations. On WordPress, that means serving up posts related to content that you know your visitor is already interested in. Done well, this keeps your visitors reading and gives you more time to make a sale, get an email address, or just generally create a new fan of your WordPress site. Not all related posts plugins are equal, though, which is why you need to make sure you pick the right one. To help you do just that, I’ve collected five of the best related posts plugins for WordPress. The Two Approaches To WordPress Related … [Read more...] about The 5 Best Related Posts Plugins For WordPress To Engage Your Visitors
Hiring a Local SEO Agency? Here are 10 “10 Dollar Questions” to Ask If you are a local entrepreneur and are looking to give your online marketing campaigns the shot of adrenaline they need, you may be looking into partnering up with a local SEO agency. If you are, then you may have already noticed that the market for search engine marketing firms is quite crowded It can be hard to navigate, and with so much of your own money riding on which agency you choose, you want to make the right choice. Before you get started parsing your way through the sea of SEM, SEO, and PPC companies all vying for your attention, it’s important to figure out what you are looking for in the first place. Make sure you know what you want before you get started with filtering through the demos and pitches. Otherwise, you risk wasting time and money chasing goals that aren’t that important to the success of your campaign. Whether you are road mapping your content marketing strategy, … [Read more...] about 10 Questions to Ask Local SEO Agencies