Marketing and Psychology might seem two very distant lines of study. But when combined they can work miracles. Marketers have been leveraging the power of psychology to increase sales and grow their business for years. The most common form in which it exists is via the placement of a product, its color, its packaging and so on. Most of the times consumers fail to properly identify their needs. Which hinders all the successive buying steps, such as evaluating available alternatives and picking the best one. It’s the job of a marketer to properly place a product in front of potential consumers before they feel the need to buy it. And in order to do that, psychology is a powerful tool. By building social proof in your website, you will have the opportunity to play with your client’s psychology and influence them to make a decision to grow your business. What Is Social Proof? Product placement and pricing might be the first layer of marketing, but on a deeper level marketers use … [Read more...] about Proven Ways to Boost Conversion Rate with Social Proof
