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Let’s face it. Your website is a big deal. Your website represents you, but when a prospective customer is on your website, simply put, you’re not there. You’re not sitting with you customer seeing their interactions. You’re not seeing their frustrations and disappointments. And certainly – calling you and telling you about their experience isn’t a priority for your busy prospect. But just because you’re not seeing the issues your customers are having, that doesn’t mean those issues aren’t having a negative effect. Here are three reasons why a bad website is killing your brand. Reason #1: Your customers assume your product or service is low-quality I used to live by an Albertson’s that was, let’s say, a bit “run down”. My wife and I lived within a few blocks of the grocery store for a good 2 or 3 years. Despite it being very convenient from a time and access standpoint, we probably only went to that … [Read more...] about 3 Reasons Your Bad Website is Killing Your Brand

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There is a lot of hate out there directed at the new WordPress block editor (aka Gutenberg). I’ve been frustrated with aspects of it myself. And change is difficult. Much of the frustration may stem from familiarity with the old editor and having to learn new ways of doing things in the block editor. As a blogger myself, and someone who’s company manages many WordPress websites, I actually find that I really like Gutenberg, overall. In adopting the block editor, we’ve traded some frustrations with the classic editor for some new frustrations with Gutenberg. Personally, I quite like the trade and will take the new frustrations over the old. Here are the features of the block editor that may have not been on your radar, that I think make the new block editor quite awesome. I’m writing this post in Gutenberg. My experience is based primarily on WordPress 5.1. So some of what follows may change in future updates to WordPress, or may already have improved in the … [Read more...] about 5 Reasons the New WordPress Block Editor (Gutenberg) is Great

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